Video should be seen as an investment – according to HubSpot, including video on a landing page can increase conversions by 80%! 

Watching a compelling presenter in a video can absolutely influence buying behavior and persuade a visitor to convert into a lead (or a lead to convert into a customer!), as opposed to simply reading the same information alone. 

Conveying the right emotions through video is a powerful selling tool! Plus, they can serve as built-in tutorials or testimonials, depending on the angle you’re going for.

We all get inundated with email and getting someone to actually open your email is an increasing challenge. Just using “video” in your subject line can increase open rates and decrease unsubscribe rates. 

Video in an email leads to a 200-300% increase in click-through rate – a staggering statistic. But in most cases, you can’t deny that it’s easier to watch a video than sit and read text, right? 

This is particularly effective if you’re demonstrating how to use your product or express something that you just can’t get across with the same impact through the written wo

Search engines are looking for content that engages viewers. Nothing entices more numerous and longer page views quite like a video. Not only that, YouTube is the second largest search engine behind Google. 

If you put your video on YouTube as well as your website, your visibility and opportunity to show up in search is greatly increased. What’s more, if you promote your video via social media, your chances of getting found go through the roof! 

Video is the perfect way to create a personality for your company and your brand, enabling you to connect with your viewer and earn their trust. 90% of users say that product videos are helpful in the decision process. 

The more videos you have to help educate and inform your customers, the more you will build on that foundation of trust. And trust translates to sales. 

Let’s face it: this is the age of viral videos. And 92% of mobile video consumers share videos with others. 

The right video will turn viewers into an army of free marketers promoting your message to their freinds, family and co-workers. Presetnign your business and your message to thousands of viewers for a fraction of cost of “traditional” marketing efforts.